frankie_full_logo-1

 

Here's the detail of what we did and the results.


 

Results

+17% in sales

+26% in conversion rate

+16% in items ordered

99.8% confidence level

* results similar to other A/B tests

A/B test metrics

  • 39,235 visitors
  • 661 conversions
  • 517 SKU
  • 14 day A/B test
  • Shopify Plus merchant

 

What was tested in the A/B Test

The A/B test spilt traffic 50/50 between Frankie and a Competitor and was conducted independently using the www.convert.com A/B test suite. The A/B test was conducted on a Shopify Plus merchant with 517 SKUs and the test lasted 14 days. The results had a confidence level of 98% or higher. In this case study, we present the findings for Frankie's impact on: conversion rate, total sales and number of items ordered.

26% increase in conversion rate

With a confidence level of 98.85% Frankie increased the conversion rate by 26%.

This is an important result. Conversion rate measures how much of the traffic that comes to your store, successfully converts into purchases.The conversion rate can also be thought of as an efficiently measure. How efficiently do you turn shoppers browsing your store, into 'buyers'.

To maximise revenue you want to have the highest conversion rate possible.

Conversion A/B test

Conversion rate

Conversions

Visitors

Frankie

1.876 %

370

19,723

No Frankie

1.4914 %

291

19,512

Frankie benefit:

26%

 increase in conversion

 


 

17% increase in revenue

With a confidence level of 98.97%, Frankie produced a 17% increase in sales compared to the competitor solution.

The average visitor value with Frankie was $1.3046 vs the average visitor value of $1.1146 with no Frankie.

Revenue A/B test

Visitor Value

Sales ($)

Visitors

Frankie

$ 1.3046

$ 25,731

19,723

No Frankie

$ 1.1146

$ 21,749

19,512

Frankie benefit:

17%

  increase in sales

 


 

16% increase in items ordered

With a confidence level of 98.5% the average number of items ordered per visitor with Frankie was 16.26% higher at 0.0379 items per visitor, than the no Frankie option of 0.0326 items per visitor.

Items ordered A/B test

Items ordered

Products

Visitors

Frankie

0.0379

748

19,723

No Frankie

0.0326

637

19,512

Frankie benefit:

16%

 increase in items

 


 

Conversion rate

In the following graph of conversion rate, Frankie is the green line and the competitor (no Frankie) is the red line.

Donomano graph v2-1

 


 

Other A/B Test Results

Here's a selection of other A/B test results of Frankie. More proof that Frankie's has a real positive benefit on store revenue.

 

+12%

increase in sales

from Frankie in A/B test

Read the case study

 

+10%

increase in sales

with Frankie in before/after test

Read the case study

 

+22%

increase in sales

from Frankie in A/B test

Read the case study

 

+14%

increase in sales

from Frankie in A/B test

Read the case study

 

+30%

increase in sales

from Frankie in A/B test

Read the case study

 

You %

increase your sales

Get Frankie

Write your case study today

Get Frankie's powerful VisualAI™ artificial intelligence boosting your sales and revenue.

Start 15-day Free trial

 


 

Get Frankie working for you

Starting a free trial of Frankie is as easy as installing an app on your phone. Frankie is designed to take on the look and feel of your store, providing shoppers with a seamless shopping experience. We include custom styling of Frankie. Frankie appears on your store in carousel or grid layouts and integrates with all leading review apps.

Getting Frankie is as easy as 1, 2, 3:
  1. Install Frankie from the Shopify app store. Installing Frankie does not affect your storefront in any way. Your data is processed in step 1.
  2. Preview You can preview Frankie on your store via a simulation. This will identify if any extra custom styling is needed (we do this in the background for you at no charge). You can also adjust any Frankie settings at this stage.
  3. Go Live When you're happy with Stage II, then you can "Go Live" with Frankie. This is when your shoppers get to see Frankie's personalized recommendations (Frankie injects a javascript into your store).
Five-star-png-3157880

Frankie has a perfect 5-star ranking from Shopify and Shopify Plus merchants.

 


 

frankie_full_logo

Frankie is an AI online shop assistant, who provides personalized  recommendations to each individual shopper. Frankie's ability to accurately personalize, is what enables her to generate such great results. Frankie is the newest generation of recommendation solutions available for Ecommerce.

Frankie uses the latest VisualAI™ artificial intelligence to understand shoppers tastes and their buying objective. With this understanding and the observations and insights from millions of data points, Frankie is able to generate recommendations that are highly engaging, individually matched to each shopper. As seen in this A/B test, these recommendations lead to increased conversion rates and higher total sales.

Frankie is packed full of many other powerful Ecommerce features that enable you to configure Frankie to perfectly match your store.

 

Frankie explained in less than 60 seconds

 

Start 15-day Free trial


 

Customer Quotes

Frankie is used by many of the best performing Shopify and Shopify Plus stores. Here’s what a few of them have to say:


 

A/B testing and why it's important

A/B testing lets you measure the impact of making a 'change' on your website. You can determine whether a 'change' makes things better or worse, and by how much. You use A/B testing to improve the performance of your site, by testing your 'change' ideas and then implementing the ones that lift performance.

The 'change' you A/B test, can be anything from a different style of button, to introducing personalized recommendations.

Put simply, A/B testing splits your traffic into two equal halves, and sends half of your traffic to version A and the other half to version B.

By measuring the results from each 'half', and then comparing them, you can conclude which version produces the best results. A/B testing works because it uses the same traffic at the same time to test and compare. The A/B test needs to run until the results are statistically significant.

After the A/B test, you implement the version that produces the best results, and move on to test something else. You can read more about A/B testing in this blog post.

 

 

 

Frankie boosts sales by 17% in A/B Test through AI personalized recommendations

 

 


Get Frankie working in your store today

Start 15-day Free trial

- helpdesk support included -

A/B test Frankie on your store